Brand Identity
At the one60, we believe a great visual identity supports a better brand experience. Our design choices are made to be consistent with who we are as a brand and support our message: inspirational, memorable, meaningful and sustainable.
The logo
Our full logo, mark and brand representation.
Download logos
Include files in PNG and SVG
The mark
The mark of our logo assembles the most important parts of The one60 platform's elements:
The audience, opportunity (problem we address), solutions, channels and benefits.
Definition
What did you see first in our logo? Was it a simple answer?
We know the most complex things can look simple and it doesn't mean they are simple, and that's the magic.
channels
Circles →
The 4 circles, intertwined, may represents the
people brain cells, the different
business units of an organization, their
external ecosystem and
The one60 platform, which connect together at different points.
audience
Colors →
The colors highlights the diversity of the users and their ideas. This derivation of the primary colors, and what they represent, mixed together can elicit a wide visible spectrum of results. It is also a subtile hint to The one60 totem animals' colors.
benefits
Bonsai Shape →
The build up shapes a playful tree of culture(s) and knowledge. It represents a growing synergy of intense work toward innovation, uniqueness and perfection.
solutions
Enclosed →
Reveals the harmony and the “collective genius”. This outer circle embodies The one60 workspace where the users and ideas are hold in a safe place.
opportunity / problem
Blank Space →
The remaining free space is left for the untapped brain power of the organization. An invisible yet powerful asset.
Icons
color on a light background
color on a dark background
unicolor on a light background
unicolor on a dark background
Download icons
Include files in PNG and SVG
The colors
Our color palette is rich and predominantly composed of a dark gray (Ebony Clay) and an primary color (Royal Blue). Two supportive colors, yellow (Golden Dream) and pink (Rose) are used to bring accent and contrast into our communications.
- Hexa
- #22293D
- RGB
- 34,41,61
- Hexa
- #2F80ED
- RGB
- 47,128,237
- Hexa
- #F0C933
- RGB
- 240,201,51
- Hexa
- #FF0082
- RGB
- 255,0,130
Typography
Font family: Lato
https://fonts.google.com/specimen/Lato
Lato is a sanserif typeface family designed in the Summer 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish).
The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer” says Łukasz. We would add Bold & Contemporary!
REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
EXTRA BOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Title example
Your team workspace to generate
winning ideas together.
Paragraph example
Our experience shows that the ideas that come out of a one60 session are often very different and more insightful from the ideas that are produced from traditional brainstorming methods and can then be used in many different ways by the business.